Below I will tell you the rather long story of how I made a coupon site under the Ukraine for 1 night. The story can be seen as a full manual for the action and, in principle, you can repeat all my steps and do a similar website. Notice that the "coupon" offers yet not so much, and therefore tons of traffic can not be collected, but it is only until 🙂 .
- The natural desire to earn a little money and a burning desire to try out a new program and themselves in a different field.
- Sickly experience (7 years after all) to create all sorts of websites and has vast experience on WordPress.
- There is a budget of 50 USD that will be spent on creating this site.
Of course the first thing I did was buy a good domain name. If you decide to repeat, try to choose domains with key areas com.ua, in.ua can and net.ua. Great value it has.
I liked a good name in the area in.ua and I didn regol. It cost 44 UAH, if I am not mistaken that is 5 WMZ according to the exchange rate at that time + at that same Registrar I took the hosting for 28 UAH per month, which is still 3.5 WMZ. By the way, the hosting here this is very good and perfect for such sites.
Then I began to the wool Internet for similar sites on WordPress and various templates that will allow you to simply and quickly create beautiful coupon website. In the lemon or plugins or templates for 100 bucks that did not fit into my budget.
But the solution was found pretty quickly. I went to my favorite Themeforest and drove in search of "coupons", and then on the first line was the theme Couponize, which is just perfect for my purposes.
Yes, the price is 40 evergreen clearly fit into my budget 🙂 .
So, buy the theme, download the latest version of WordPress and install it, download and activate the theme. Further, for the successful functioning, we need to install following plugins:
- All in One SEO Pack (the famous SEO plugin)
- Breadcrumb NavXT (bread crumbs)
- Category SEO Meta Tags (rewrite headings headings)
- Cyr to Lat enhanced (transliteration URLs)
- GD Star Rating (plugin for coupons)
- Google XML Sitemaps (creates a site map)
- A list of pages (add page navigation)
- WP No Category Base (remove "category" from URLs)
- Wysija Newsletters (create your subscription form and mailing database)
All plugins can be downloaded for free directly in the WordPress admin and you should not cause any difficulties.
Next you need to translate the theme to Russian language. For these purposes, download the program Poedit for the link and install.
After this you need to find the folder with the theme file default.po or en_EN.po rename to en_us.po and open in editor.
Everything is simple — choose the phrases that need translation, below, enter the translation and save the changes to the file. It is also worth noting that when you save, the editor will write to a new file en_us.mo, which will also need to throw in a folder with the localization theme. In the case of the above-described template, you need to put both files in the folder "Languages".
If any elements of the theme remain in English, you will need to look for them directly in the file and modify it manually. You can use Notepad++ on Windows or TextMate on Mac OS.
So, the theme is already translated and our site was like a completely custom kupalnik. It's time to start setting up your site and create categories of coupons.
In the admin you need to make the default settings of WordPress, but special attention should be paid to the 2m details: CNC on the website and how the content on the main page. CNC allows you the correct way to configure URL addresses of the pages, making them the most "edible" for the search engines. To do this, go to "Settings — Permalinks" and set like the pictures below 🙂
I admit, the big difference in this. Do as you like.
Now we need to create a static page with the coupons. To do this, simply go to "Pages — Add new" and create it with these parameters:
Then just select this page as the main. To do this, go to "Settings — Reading" and do as the picture below (just select "Coupons" from the list).
Create a category of coupons
What and how many sections (sections/categories) of coupons to create up to you. You can take basic: clothes, jewelry, appliances, perfumes etc, but you can create a separate section for each offer, for example: Lamoda, Clasno, Modoza, etc.
The main caveat, you need to correctly optimize the sections:
- Include the plugin WP No Category Base (item 8 above)
- Also you need to set the header — Title and Description, what can be done in the plugin Category SEO Meta Tags.
The second point needs further explanation. Go to "Settings — Settings CSMT" and do everything like the picture below.
This will allow you to set the right structure for meta tags headings. Now you need to go to settings each section and manually to register there titles and descriptions. An example is shown in the picture below.
I recommend the header to write no more than 80 characters in the description not more than 160. All. Columns were optimized, now it's time to move on to configuring and adding coupons 🙂
See also: how to optimize headings in WordPress
So, in the Couponize theme for the withdrawal of the coupons there is a special section. Simply click "Add Coupon" and add the coupon as a standard entry.
Write a unique description for the coupon, trying to use the key phrases "promotion code" and "coupon...", and various variations. Below the description you will see a special block, which should specify the parameters of the coupon: the discount amount, the expiration date of coupon the code and the link to the offer. Of course all these data must be taken in the program.
How to optimize?
I do not recommend much spam keys and use the direct key entry of 1 per article and 1 time in Title. The latter way, as well as the Description, you need to register at the very bottom, when you add a coupon. These fields appear when using the plugin All in One Seo Pack and they are very important! Example you can watch below.
Once you've added several coupons need to build a site map. This can be done in the plugin Google XML Sitemaps.
Breadcrumbs (Breadcrumb NavXT)
The moment optimization is very important and they also should not be neglected. To put this is your one-stop navigation on WordPress there is a plugin Breadcrumb NavXT. You need to install it and of course to set up properly. You can of course use the default settings, but it is not our method, if we do, it is all in the mind 🙂
Now, open the "Settings — Settings for Breadcrumb NavXT" and configured as in the screenshots below.
1. The Main Tab
Explanation: you need the right way to configure a link on the main page. The anchor can be inserted domain of the website, you can just "Home", it is possible other keys. I recommend to carefully consider this point, because it depends on the website promotion.
2. Posts and pages
A custom "Page" like the picture, and then scroll down to the section "Coupon" and put the settings as in the screenshot. This will create the correct structure of the "bread crumbs" on a single page of coupons.
The main thing here is to correctly set the headings. Just repeat everything as done in the picture.
4. Print "crumb" in the template
This is the last step. Code to copy will not work, but you can download ready file here 🙂
You need to add this code on page:
- The page template "Coupons page"
- File single-coupons.php
- Pattern headings (category.php)
If you want to create additional pages, for example: blog, description of stores, etc., I recommend to add this code and in other files page.php, index.php etc. If not, we can restrict these 3 points.
The important role played by the image to be displayed on the pages with the coupons. They are added in a standard way, like miniatures and make them very simple. Enough to start to create in photoshop a file of size 200 x 180 points or 200 x 200 and the background fill with white color. Now just take pictures of the team and "throws" on top of the first layer.
If too lazy to bother, just download my preset here here 😉
And that's how it looks on the website.
But what about thumbs?
Yes, the coupons can also display on the desired pages. For this we need the plugin GD Star Rating, which I mentioned under number 5 in the list above. This extension to WordPress is basically the best for output of various ratings on the website, however it is worth noting that lately the plugin has not been updated and does not work with new versions of WordPress.
For the conclusion of "thumbs up and down" you will need to activate this plugin and in the settings enable the display of those "fingers" or stars, there's like 🙂
In fact all our kupalnik ready, now it is small — are constantly adding new coupons, renew old and to promote a project.
What else can you do?
Frankly — for me this site is purely experimental and I did it with one purpose — to see if the website in the CPA field, "cobbled together" for one night that is called "on the run", bring some money and not to demand promotion and a permanent job over it. It turns out maybe 🙂
Particularly pleased with eCPC in 147.74 ruble and this despite the fact that I was not working, and not working on this website. Of course you can go on to do:
- Order 20 good SEO articles and place them on other sites, for example through Miralinks
- To write a good description (with videos and ratings ) to each store and put in this article, references to coupons of this shop
- Collect subscribers using the plugin Wysija Newsletters to send newsletters
- To promote the site using social networking services, such as creating a group of VK and Twitter
- In order to add coupons manually — connect automatic export of feeds
- And finally — to print business cards with the website address and to give away to all your friends — let them enjoy discounts imagine the joy and for the benefit of you 😉
Automatically import coupons (updated)
I decided to implement point number 5 and we have created a plugin that fully Autonomous imports coupons of feeds affiliate programs SalesDoubler and ADMITAD itself. How it looks look no the video below.
At the specified time the module automatically scans the ribbon XML affiliate programs and if there are new coupons, add them to the site. You just have to go to the admin panel and publish drafts. Official plugin page is here (project is closed, link removed).
While that's all, Friends 😉
Also check out: why you should optimize YouTube videos