The article how to earn on travel sites I briefly talked about our new plugin that was created specifically for affiliate program Aviasales. The purpose of the creation thereof — to try other methods of converting user travel blogs, and not standard forms of search, and so that all become boring.
At the time of writing that article had too few tests, and as test BestFly anywhere except your blog about Thailand, I could not have had time to collect some intelligence. Looking ahead to say — the conversion is!
Since the season began in Thailand, the number of visitors of my blog increased almost 2 times, and therefore transitions to the program became more, here are the statistics from September 9 to today:
But how many events:
Just received 717 transitions, of which most often passed on "Teaser N1", it is not surprising — it is always installed in the right direction (relevant to the content of the article):
The total conversion rate is about 2%.
Is there a sale?
Here begins the most interesting. Despite the fact that the bulk of transitions (approximately 65%) are in the teaser blocks was not a sale with them. Visitors go to the search Aviasales, but the book is not desire. On the one hand this is understandable, as the traffic I have information only and not for "ticket", therefore it is logical to assume that users are interested in just the low price, and buying intentions they have.
Nevertheless, sales have and they go with the sidebar. Convertible to a floating widget, which we did in the first place and it is available in the free version BestFly 2.0
2 weeks of November there were only 3 order (1 brace), earned approximately 2580 RUB. as for the widget, in Analytics it's the 2 events: "button with a price" and "button search".
Button that leads to the search of ANKOR "Other dates" and it transitions a little more. Unfortunately, we didn't even think of separating them and creating a separate token, so it is impossible to determine what kind of button sales occur. In the statistics only shows that the sale occurred through the marker that was installed in the sidebar:
Of course, as I recommended in my video, for each column was created as a separate sidebars and marked with individual markers, titles, directions etc. Watch this video below.
What is the conclusion?
A few findings:
1. When a non-standard approach you can earn money by selling tickets with travel blogs and informational, even if article was not originally designed for the sale thereof.
2. The teasers give a pretty good CTR, but the audience is rather interested in low price and in most cases do not buy.
3. We need tests on sites that originally made under the sale of tickets, this is where you can "tighten" the teasers that they provide conversions.
Download the plugin here (link removed, the project is closed). There is a paid version and a free. As mentioned above — a widget for sidebar available in the free version. Moreover, if you are the owner of a popular website that is created specifically for the sale of tickets, I'm willing to give you the PRO version of the plugin for free, for tests that will allow us to effectively Refine existing functionality.